Social Media: Identifying the Business Opportunities The Personal Experiences of a Social Media User
by: Robert J. Pliska, CRE, CPA

Social Media

“If Google can’t find you, you don’t exist” goes the saying, and in this article the author, although initially hesitant, eventually couldn’t agree more. Through his own experience using some of the basic social media tools—Twitter, LinkedIn, Facebook, YouTube, blogs—in his commercial real estate business, the author found that the benefits most definitely outweighed the risks when using these new tools wisely. This article discusses why one cannot ignore the growing phenomenon of social media and suggests how to use it to expand your network and generate business.  See  http://cre.org/memberdata/pdfs/Social_Media_Business_Opportunities.pdf